The Wal-Mart store closest to us is being remodeled. We ran in last night, and just inside the door is a huge banner telling us that Easter is just around the corner. Hanging off that Easter announcement was a sign intended to say something about the ongoing renovation of the store. What it says, though (right under the news that Easter is coming) is "The Wow is coming very soon!"
I'm pretty sure I don't want to reduce the Easter message to "the Wow," but I do wish there were some way to communicate the Good News we have as well as Wal-Mart communicates theirs.
What I Read This Year
4 weeks ago